Elavate is a multi-collagen powder that the brand says is made in York, sold through its own website. This guide sets out what the brand’s own label and product page say, works out the price per serving, and flags what the page doesn’t tell you. We haven’t tested this product. Everything below comes from the brand’s label and listing as read on 26 October 2026, plus our own arithmetic. Nothing here is a verdict on whether it works, and we have no first-hand experience of how it tastes or mixes.
A note on the name: the brand spells it “Elavate”. Many people search for “Elevate”, and on Holland & Barrett’s site that spelling returns unrelated products.
What the label says
The nutrition panel is an image on the product page, for the chocolate flavour. We haven’t seen a panel for the unflavoured or vanilla versions, so the figures below are for chocolate only.
| Per serving (2 teaspoons, 12g) | Amount on the label |
|---|---|
| Multi-collagen blend | 8,090mg |
| of which bovine collagen | 7,900mg |
| of which marine collagen | 150mg |
| of which chicken collagen | 40mg |
| Vitamin C (liposomal) | 300mg |
| Hyaluronic acid | 120mg |
| Biotin | 5mg (5,000µg), listed on the label as 10,000% of the reference value |
| Probiotic blend | 50 million CFUs (two strains named) |
| Zinc, vitamin B12, D3, K2 | 2mg, 4µg, 5µg, 37.35µg |
| Protein | 7.9g |
| Calories | 39 |
Two things stand out from the label’s own numbers. First, the product is described as a marine and bovine blend, but 7,900mg of the 8,090mg, about 98%, is bovine. Marine collagen is 150mg, about 2%, and chicken is 40mg. Second, the biotin dose is 100 times the reference value the label itself uses. We’re not making a safety judgement about that, but anyone taking other supplements should check the combined total, and a pharmacist can help with that.
The label gives a collagen total, not a collagen type. The page doesn’t say whether the collagen is Type I, II or III.
What the page doesn’t tell you
- How many servings are in a bag, or what a bag weighs. The page says a bag holds “20 to 40 servings depending on how you use it”. It doesn’t give a pack weight. The serving size on the label is 12g.
- Which flavour the other label figures apply to. We only saw the chocolate panel.
- How “clinically effective” was decided. The page says its ingredients are dosed at clinically effective levels. It cites a 12 week study, but the text we read gives no design, size, comparison group or funding for it, and doesn’t link the dose to a named trial.
What it costs
The page shows £49.00 per bag for a one-off purchase and £39.00 for a subscription, with lower per-bag prices on multi-bag bundles (£22.50 each for six, £19.50 each for nine). Because the servings per bag are a range, the price per serving is too. We’ve taken 20 servings as the full-dose figure, since the page ties a “full serving” to over 8g, and 40 as the stretched figure.
| Bag price | Per serving at 20 a bag | Per serving at 40 a bag | Per 1,000mg of collagen, full serving at 20 a bag |
|---|---|---|---|
| £49.00 (one-off) | £2.45 | £1.23 | £0.30 |
| £39.00 (subscription) | £1.95 | £0.98 | £0.24 |
| £22.50 (six bags, each) | £1.13 | £0.56 | £0.14 |
| £19.50 (nine bags, each) | £0.98 | £0.49 | £0.12 |
For comparison, using the figures in our own UK collagen price index (checked September 2026), the cost per 1,000mg of collagen runs from about £0.30 for an 8,000mg powder sachet and £0.34 for a 5,000mg liquid sachet to £0.46 and £0.64 for two jelly sticks we track. By that measure the full-price Elavate bag sits in the same range as the sachets, and the multi-bag prices come in lower. That compares labelled collagen only, and says nothing about quality or results.
The brand’s own comparison graphic gives a price of £0.97 a day, “based on 90 bag supply”. We couldn’t reproduce that from the page’s prices without knowing the bag size, but it is close to the £39 subscription bag divided by 40 servings, the favourable end of the range.
What the brand claims
Reporting a claim isn’t endorsing it. The product page describes the powder as clinically proven to work within 90 days, and says it eliminates back and joint pain and reduces wrinkles within weeks. It says collagen enhances metabolism for weight management, and refers to “weight loss goals”. It cites “a 12 week study” in which women taking Elavate “reported” outcomes, such as 87% seeing firmer skin. Those are self-reported figures, and the text we read gives no study design, size, comparison group or funding. It also offers a 90-day money-back guarantee, which is a commercial promise about refunds, not evidence that the product works.
None of these is an authorised UK/EU health claim for collagen. The one authorised claim is that Vitamin C contributes to normal collagen formation for the normal function of skin. This product does contain Vitamin C, so that claim is available to it. It says nothing about wrinkles, joints or weight, and we repeat none of those as fact.
Who should check the label
- Fish allergy. The brand’s page says the product contains fish, from the marine collagen in the blend, and soy in the vanilla flavour. It also says the product is not vegan. Our guide to collagen and fish allergy covers what the research does and doesn’t show. We can’t say whether a given person with a fish allergy can take a product with 150mg of marine collagen in it.
- Anyone taking medication, or who is pregnant or breastfeeding. The brand’s own page recommends speaking to a doctor first. That is sensible for any supplement.
- Anyone who wants to understand dose. Our guide on taking too much collagen covers the safety record.
Does it work?
We can’t tell from a label, and we haven’t tested it. What we can offer is context. Most of the trials we cover used between 2.5g and 15g of collagen peptides a day, and 8.09g falls inside that range. That tells you the dose isn’t a token amount. It doesn’t tell you this product performs as those trials did. For what the research does and doesn’t show, see do collagen jelly sticks work?, which applies to collagen peptides generally rather than to any one product.
What we couldn’t check
We haven’t tried the product, so we can’t say anything about taste, mixing, or whether the results people describe are real. We haven’t read forum threads or summarised customer reviews. The star ratings shown on the brand’s own page are the brand’s display, and we haven’t verified them.
Sources: Elavate product page and label, read 26 October 2026; Holland & Barrett site search for “elavate”, 26 October 2026; Daily Jelly UK collagen price index.